Product Marketing Engineer

Product Marketing Engineer
Company: Renesas Electronics America Inc.
Country: US
City: Morrisville
Department: 0
Business Unit: Broad-based Solution Business Unit
Office: USA - NC - Morrisville (ISL)
Job Function: (Intersil)
Job Type: Permanent
Renesas is looking for a Product Marketing Engineer in the RTP area for the Industrial and Analog Power (IAP) group for power management integrated circuit (IC) product lines.
Responsibilities will include:
Product positioning/launch (customer focus) ? help to coordinate the launch of new products and releases; manage cross-functional implementation of the plan; help to develop messaging and product positioning that differentiates Renesas and its products; author messaging documents, tutorial videos, data sheets, white papers, etc.
Sales enablement and internal training ? develop presentations and supporting sales materials; ensure sales team and partners can clearly articulate the value proposition of the products to different personas throughout the buyer journey, manage internal product marketing communications and help to train sales and account management team
Competitive intelligence ? track key competitors and develop competitive analysis reports to help develop competitive battle plans and internal- and external-facing competitive assets
Become an expert on Renesas power management products and demo at key conferences and events
Cross-functional collaboration ? build strong relationships with product management, marketing, sales/account management team, customer service and professional services teams
University degree in Electronics/Electrical Engineering (MBA preferred)
Experience in working with power management products preferred
Proven ability to lead and work in cross functional teams in a matrix organization
Experience in working with internal teams and customers to assess and define market needs
Excellent analytical, quantitative and problem-solving skills
Strong communication skills (written and verbal) and ability to clearly articulate technical information in a straightforward and compelling manner
Strong multi-tasker and project manager
Global travel
Self-motivated and results-oriented
Proven leadership and team-building skills
Ability to work in a fast-paced environment

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